First, the amount of space and time you have to catch an eye is astonishingly short. Second, how to make something so small look appealing when it may be surrounded by a myriad of other content.
For each campaign I worked on at MEC there was always a series of banner ads. It’s not glamorous work but they are important so I always kept them as simple and informative as possible.
MEC + PROTECT OUR WINTERS
An in-store promotion for Protect Our Winters was a three dimensional ski gondola with informational panels on each end educating co-op members about the Protect Our Winters campaign and how simply by using #live4snow on their Instagram posts, members could help donations reach a potential total of $10,000.
MEC + ETSY
I was tasked with creating a partnership logo and designing the in-store signage for MEC’s program Homewaters. MEC joined forces with two artists from Etsy and created t-shirts that were worn by MEC Ambassadors Katrina Van Wijk and Hugues Fournel in a photoshoot promoting the event. A limited run of t-shirts were printed and sold in MEC stores with 100% of proceeds going to the Canadian Freshwater Alliance.