LUXURY WELLNESS

TO STAND OUT FROM THE CROWD

One of my goals for this website redesign was to communicate that Yield Growth is a luxury wellness company, not just another LP putting cannabis leaves all over their website.

I chose a vibrant colour palette that was modern and bright and paired that with simple outlined text for section headings. Use of cannabis imagery is sparse and tasteful, not shying away from it, but instead positioning Yield Growth as a company that speaks with authority and sincerity.

FOCUSING ON
WHAT MATTERS

WELCOME TO THE NEW
YIELDGROWTH.COM

One of the first projects I took on early in the year was a complete redesign of The Yield Growth Corp.’s corporate website and brand. As a newly public company, my primary priority was to emphasize and create easy access to the most recent press releases.

A feature that I am proud of is the unique HOT OFF THE PRESS call to action that highlights the most recent press release and will take potential investors directly to it on the News portion of the site.

HOT OFF
THE PRESS

A GALLERY OF
PRESS RELEASES

Keeping investors informed on current business deals and other pertinent financial status updates of the company required a gallery of chronological press release information. Instead of a static list,  I designed a masonry style visual that would be appealing and clearly communicate press release information.

PROMOTION
OF BRANDS

YIELD GROWTH
BOASTS SEVERAL
SUBSIDIARIES

Yield Growth has many subsidiaries to generate revenue streams and in an effort to keep these simple I designed a page that links directly to the subsidiary website, or has a brief synopsis if that brand is still under development.

EARLY CONCEPTS